Allstar game dating at break time
Where markets like Denver and Dallas have thrived behind the rise of the Nuggets as a Western Conference power and the excitement of the Luka Doncic era with the Mavericks, New York, Chicago and Boston have seen ratings drops ranging from 27 to 41 percent this season, SBJ reports.
Young talent has amassed in cities like Philadelphia, Boston, Dallas and Milwaukee, promising a change in the league in the coming years.
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Last year’s game in Los Angeles drew a 4.3 rating with 7.7 million viewers, a number on trend with games dating back to the 2014 All-Star Game in New Orleans.
The 2010 game in Dallas and 2008 game in New Orleans also drew 3.8 ratings like this year’s.
On average, regional broadcasts were down 10 percent at the All-Star break compared to where they were at the same time last year, according to the report.