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Vu, who went through Y Combinator with two separate startups before launching Color Dating, said that the online dating experience — particularly for quick-swipe apps like Tinder — can be frustrating for minorities.At the same time, he knew friends who were attracted to men and women outside of their own race, but they felt like it was too taboo to pursue anything because of pressure from parents or other reasons.A recent study found that black people of all ages were 10 times more likely to initiate contact with white people than other black people.One dating expert said “If you are a black woman on and you’re not going to initiate contact then you are not going to date.And the statistics say that most of those white men are looking to date someone who “share their racial background.” That means that, for the most part, black women’s profiles are passed by.
“All the dating data I’ve seen fits Ok Cupid’s pattern: black people and Asian men get short shrift,” noted an Ok Cupid study from 2014.
The site has over 15 years in the black and white dating industry.
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But analysts predict that by 2017, African-Americans will be the most represented out of any ethnic group online.
That could mean a lot more dating opportunities for black women on mainstream sites.
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