Community friendship dating social network
Crushee was founded by Annaliese Nielsen, whose previous web successful major web venture is (the decidedly not safe for work) Gods Girls, a website for independent and alt glamor models, many of whom call Crushee a second home. We're a team of three founders: Atom Smith, Brent Akamine and myself. We prototyped it with some capital that a friend kicked in.
I talked with Nielsen about her vision for Crushee, how it came to be, and why it’s so special. We did give a little equity to a friend to help us navigate our legals and financials with a little more literacy, but otherwise it’s just us. It was basically like Tinder [an alt dating app], but on the web.
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Musicians, alternative models, artists, and designers are the norm.
The people tend to be young and attractive, dress exceptionally stylishly, and there are more than enough tattoos to go around. (The site is designed that way, more on how that’s achieved below.) It’s also generated its own customs and traditions that seem to have appeared via the collective will of the participants.
It had a feed that was a very basic shoutbox [similar to “Facebook’s “wall”] sort of utility.
I was asked to take a look and share my opinions with the small cabal in charge of the site. The most important thing, however, was that it operated in a totally different way than the big social networks, like Facebook.
We hated – and still hate – the term, “not just another social network”, because every time another social network was launched the phrase used it to try to explicate just how “special” it was. There was a “not just another social network” dedicated to Toyota Prius owners; one for yo-yo enthusiasts; and even one for those who collect World War I era dummy firearms.