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As well as sending out regular (weekly or monthly) newsletters, you’ll probably want to email your list with other types of content.
These occasional emails might include: When you launch a new product/service (or run a sale on an existing one), you definitely want to let your email subscribers know about it. As we discussed last week, emails typically result in more sales than other channels such as social media. Some bloggers worry that readers will unsubscribe if they receive any promotional emails. In fact, some readers may may have signed up specifically to find out when you release something new (or drop the price on something you already have).
If you publish several posts a week like we do, you don’t want to be emailing your readers every time one goes up.
They may well unsubscribe due to the sheer volume of emails.
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If you don’t want to write a summary for each post, you could quote the first couple of sentences or even pull out a key point from later on in the post.