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05-Jun-2020 13:28
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Perhaps the most famous and easily recognizable logo to the postcard collector is the Tuck lion and unicorn logo. The majority of postcards produced during this time were from Europe, especially Germany, which was well known for rich chromolithography.By this time postcards were so popular it is estimated that production doubled every six months.Yet, the Columbian Exposition was the first venue that introduced postcards to the masses.Cards from the Pioneer Era are scarce and easily identifiable by the presence of certain indicators.They often bear the words “Souvenir Card” or “Mailing Card.” Plus, there is no “Act of Congress” acknowledgement.Government-printed postcards during this time required one-cent postage and have pre-printed stamps of Grant or Jefferson. Many Pioneer Era postcards have multiple views on the front of the card along with the words “Greetings From” or “Souvenir of.” The back of the card was meant for the address only; any message had to be written on the front of the card.This differs from postcards identified as Real Photo, Art Nouveau and Art Deco.The naming convention of these examples are classified by the image on the front of the postcard.
As of May 19, 1898 private vendors were allowed to print and sell postcards.Some cards bear an image on only a portion of the card with most of the front left for a message.
