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Every headline you write should target a specific keyword with significant search volume – this not only ensures that your headline is optimized to drive targeted traffic through organic or paid search, but it proves that people are actively looking for information related to the topic.Is the keyword you’re targeting something that people are actually searching for? There are plenty of tools you can use to find high-volume keywords to use in your headlines, from Word Stream’s Free Keyword Tool to paid tools like Moz’s Keyword Explorer.Instead stick with language that is simple, but powerful.For example, try turning your headline into a call-to-action with words such as “Try” or “Click,” or addressing the reader directly by using the word “You.” Transform a generic headline with a power word like “never.” What use is running an ad or creating a video if people aren’t even interested in the topic?Think about ways to spice your title up, and word it in a way that instantly draws readers in.Making a bold, opinionated or controversial statement is a sure way to do this.Have your competitors written articles or run ads around the same topic you’re planning to cover? What are the headlines of the pages that are already ranking in Google? These are the types of questions you should be asking in order to write more compelling headlines.If your headline doesn’t stand out from the millions that are laid upon us every single day, then the chances of grabbing high CTR’s are low.
I have to actively resist opening their email newsletters, since I’ll end up spending 30 minutes more then I planned to on my phone (but it’s hard because their subject lines are so enticing! The reason Refinery29 excels at this is because their headlines are typically very opinionated, and leave the reader wanting more. This tip may seem obnoxiously obvious, but I couldn’t leave it out because it’s proven time and time again to be effective.If you do, the reader will have no reason to click-through and read the rest of your content.For example, check out the three articles trending on below.Let’s take a look at nine powerful, reproducible ways to write a great headline this year, with plenty of examples.
Let’s make sure your content gets the traffic it deserves!The description line reads, “Book Now & Get Extra on Jet Blue Airlines, Flights Tickets. This can work even better when giving an exact deadline time, for example “3 hours left! 20% Discount Expires Tonight.” Learn more about using countdown customizers in your ads to make this process automated here, and try this technique out in your headlines too.