Large adult website
Websites may gain more visitors from mobile devices, but overall time spent on websites by desktop devices still far surpasses mobile, at 11.52 minutes versus 5.95 minutes.
Facebook’s large base of users continues to be very active.
The more interesting data comes from analyzing the industries that are taking the lead.
Stone Temple released last week released the latest edition of its study on the state of the mobile web.
The adult industry saw the highest number of mobile users at 84% for the third straight year, followed by gambling at 80%, people and society at 68%, pets and animals at 65%, and food and drink at 64%. Arts and entertainment took the number one spot for the time on site, in terms of minutes, by industry with 7.89 minutes for mobile and 19.18 minutes for desktop.
Of the 25 categories analyzed, shopping came in at No. Home and garden saw the lowest time on site at 2.34 minutes on mobile and 3.48 for desktop.While its growth has slowed, the level of user engagement with the platform has increased.