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Flirting with other singles online or arranging a quick date via smartphone is nothing unusual anymore.
Many people use the Internet to arrange their love lives the same way they would to buy a new pair of shoes or book a holiday.
Hamburg's office for consumer protection, for example, is receiving an increasing number of complaints from customers who only wanted a free test subscription, but who stumbled into an expensive, long-term contract instead.
Lawyer Julia Rehberg said the most common complaints are about retraction and cancellation rights.
A spokeswoman for Parship said that the company continues to see great potential.According to online dating industry estimates, more than 11 million users regularly visit dating websites – attracting ever more service providers to the hotly contested German market.