Not enough fish dating
Reasons to use the dating services were similar for the website and app, except 42% of desktop website users said they are looking for a friendship while only 29% of mobile app users are looking for friends. While over half of participants reported visiting dating sites to find a serious relationship, only 22% said they’ve actually found a relationship through the service.
Specifically, Ok Cupid and Tinder users had the highest dating success in the group; 35% of Ok Cupid and 30% of Tinder users reported finding a relationship through the service.
Zoosk users’ top issues with the site were dishonest users and fake profiles, poor matches, and active users who don’t respond.
—Zoosk user Participants reported worrying about dishonest users and scams.
Figure 2: Key drivers of the online dating website user experience (SUPR-Q scores).
Together, these six components are key drivers of the dating website user experience and account for 75% of the variation in SUPR-Q scores.
Dating can be hard enough, but in addition to finding the right one, you also have to deal with things like Nigeria-based scams (and not the one with the Prince! Even when someone’s not directly trying to steal your money, can you really trust the profiles?
19% of participants reported using the mobile app as much as once a day.
—Ok Cupid user Across the dating services, over half of participants reported they were looking for a serious relationship and just under half said they were looking for a casual relationship.
Participants in the study answered questions about their prior experience, and desktop website users answered the 8-item SUPR-Q and the Net Promoter Score.
In particular, we were interested in visitors’ attitudes toward the site, problems they had with the site, and reasons they used the website.Scores are percentile ranks and tell you how a website experience ranks relative to the other websites.