Online dating personals 2016 copyright
Since its launch in 2013, Tinder has become one of the most widely used mobile dating applications (apps) globally (Lapowsky, 2014).
We then explicate what Tinder is and how it works, followed by discussing research on technologically mediated intimacies (Farvid, 2015a) before presenting the project details and our analysis.
Over the past two decades, Western ideals of heterosexual femininity and women’s sexuality have been shifting.
With desirous female sexuality, autonomy and power are celebrated publicly (Evans, Riley & Shankar, 2010).
Numerous success stories have also been reported, where people have found the ‘love of their life’ via Tinder (Scribner, 2014).
Alongside these positive depictions, the app is also depicted as promoting superficiality (by only focusing on physical appearance), being a ‘hook up app’ that fosters promiscuity (Dating NZ, n.d.), and increasing the spread of sexually transmitted infections (Cohen, 2015).Although this discourse is supposedly gender-blind, it is intersected by other discourses which affect men and women differently.