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07-Dec-2019 12:51

Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.

(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.

Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.

As ever more people meet on the web, they’re also peeling away the stigma once associated with it.

Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.

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These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.Langston says that for e Harmony, that’s meant users are checking in more often—six to twelve times a day instead of two or three.Now CEO Sam Yagan says they’re working on that feature.

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Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.