Updating proposal boilerplate senior dating groups fl
Clearly flag new or improved material and make it easy for your team to access.
And make sure it’s clear (by some sort of time and date convention) what is most recent so you don’t create version control issues, revert to an out of date CV or old content.
Another advantage of collecting this type of material is that it will have been previously approved, it should be reasonably non-controversial and you won’t have to waste time seeking sign-off on every aspect of the content (perhaps just new elements).
Over time you can build up succinct ½ page to one page write ups that give you a consistent model for responding to questions around: As part of your bid wrap up process index, cross reference or otherwise update your content library after each bid hands in.
By leveraging boilerplate (material previously presented in other tenders, bids or proposals) you can inject a heap of efficiency into your proposal development.
Try this simple test: if you globally searched your firm name, and replaced it with that of your closest competitor, would your proposal sound equally applicable to them?
I once had a client say he wanted to do ‘fresh writing’ for the entirety of content in every single tender, bid and proposal response.
That’s right…every time…every bid…100% written from scratch.
As with any piece of communication you must consider your audience (or audiences); the evaluation panel plus other stakeholders.
For instance, a change management consultancy hoping to win work with local government might be contending with these direct and indirect audiences who can influence the final decision: These audiences are not fools.
But, often proposal library content is reused mindlessly – for instance attaching standard marketing materials to proposals is pointless.